WHAT I DO
I play a key role as the Sales Agent for On The Green Side, focusing on the European market. I take charge of diverse strategic initiatives, including setting up distribution channels, developing route-to-market strategies, and implementing robust sales frameworks. My primary objective is to enhance market presence and foster sustainable growth.
KEY RESPONSIBILITIES
ROUTE-TO-MARKET STRATEGY
DISTRIBUTION MANAGEMENT
BUSINESS DEVELOPMENT
NEGOTIATION
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CHANNELS
FOOD SERVICE
DISTRIBUTORS
CONTRACT MANUFACTURING
On The Green Side is a South African plant-based meat producer focused on clean-label chicken alternatives.
The company could be described as a “modern chicken farmer”, aiming to directly compete with conventional chicken.
Its products are made from a range of proteins, including soy, wheat gluten, faba bean, lentil, chickpea, and pea.
Proprietary high moisture extrusion technology is used to give the plant-based chicken an authentically meat-like texture.
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WHAT THEY DO
