I played an important role in driving business growth through various sales initiatives, effective key account management, strategic networking, and engaging brand activations.
Working across both retail and food service sectors, I developed comprehensive strategies to strengthen market presence, build valuable partnerships, and establish Meatless Farm as a serious challenger brand in the competitive plant-based sector.
WHAT I DO
KEY RESPONSIBILITIES
BUSINESS DEVELOPMENT
SALES STRATEGY
NEGOTIATION
CHANNELS
RETAIL
FOOD SERVICE
FAST GROCERY
WHAT THEY DO
At Meatless Farm they don’t feed plants to animals to eventually turn them into meat. They use peas and beans and other plants naturally grown on the fields instead, nurtured by the rain and sun and nothing else, to provide the future source of protein.
This is harvested and milled into a fine flour and then mixed with water and oils under steam pressure. These strings of pure plant protein are then combined with natural ingredients and flavours and finally formed into delicious plant-based products, like burgers, ground mince and sausages.
This way of producing food, they use significantly less energy, require less water, and release fewer greenhouse gases into the air.
