WHAT I DO
I contribute to Fiber Foods' expansion into Europe by spearheading customer acquisition initiatives, enhancing per-client sales growth, and streamlining both logistical and commercial systems for a more sophisticated infrastructure supporting sales.
KEY RESPONSIBILITIES
BUSINESS DEVELOPMENT
CHANNEL STRATEGY
NEGOTIATION
KEY ACCOUNT MANAGEMENT
CRM SYSTEM IMPLEMENTATION
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CHANNELS
MANUFACTURING
FOOD SERVICE
DISTRIBUTORS
WHAT THEY DO
Fiber Foods is an impact first company. They create economic, social and sustainable value for all stakeholders. They source the jackfruit from agroforests from small farmers and their families in rural communities in East Africa. They guarantee them a fair price. By processing the jackfruit at regional hubs, they create jobs and add value that stays in the local economy.
The world of food is transitioning towards less meat and more plant-based alternatives. Jackfruit is a hero in this transition. Until now, jackfruit had limitations for adoption in the large-scale food industry.
Fiber Foods developed a clean technology resulting in dehydrated jackfruit (patent pending). Immature jackfruit is peeled, cut and dried after harvesting the fruits in Africa. PrimeJack® is the name of this new, clean, allergen-free ingredient for the alternative and hybrid meat industry with an extremely high fiber content (57%).
Jackfruit maintains a natural neutral taste, enabling it to absorb flavour, and reduces the transport footprint by almost 90%.
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