WHAT I DO
Throughout various roles, I have undertaken a diverse range of responsibilities. My journey with the company has involved cultivating and maintaining key account relationships, streamlining operations through effective distributor management, driving market expansion and brand visibility through strategic business development, negotiating favorable agreements and partnerships, and contributing to vibrant brand activation initiatives.
KEY RESPONSIBILITIES
CHANNELS
KEY ACCOUNT MANAGEMENT
DISTRIBUTOR MANAGEMENT
BUSINESS DEVELOPMENT
NEGOTIATION
BRAND ACTIVATION
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RETAIL
FOOD SERVICE
DISTRIBUTORS
BOS refers to the local South African saying, “GO BOS”, meaning: to have crazy good fun. They appreciate positively wild people, subscribe wholeheartedly to the idea of surprise and delight and encourage all to find unexpected feel-good fun.
BOS is also short for rooibos, the South African red tea with unique superfood powers and health benefits, including: low in kilojoules, naturally caffeine free and packed with antioxidants. The perfect ingredient for their range of refreshing ice teas and teas.
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Rooibos grows exclusively in the Cederberg region of South Africa and the place they call home. Their rooibos is organically farmed, hand harvested, and they plant one tree for every 2000 units sold to help protect the planet.
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WHAT THEY DO
